Michelob ULTRA’s Super Bowl LX campaign plays like a winter-sports action trailer—built around “The Jump,” where novice skier Greg (Lewis Pullman) rockets down an icy slope as Chloe Kim...

Jan 29, 2026 · Find out who is in the Michelob Ultra ad for the 2026 Super Bowl, what the commercial is about, who directed the Michelob Super Bowl commercial and more.

12 hours ago · Legendary actor Kurt Russell plays a ski master in Michelob Ultra's 2026 Super Bowl commercial.

Jan 28, 2026 · As part of a robust campaign to celebrate Team USA, Michelob ULTRA created a Super Bowl LX spot inspired by the Olympic Winter Games to remind fans “Superior Is Worth Playing For” – …

17 hours ago · Fresh off a stellar 2025 Super Bowl commercial, Michelob Ultra is back for Super Bowl 60. With the big game coinciding with the 2026 Winter Olympics in Milan-Cortina, the brand has …

2 days ago · Kurt Russell, Lewis Pullman, Chloe Kim, and TJ Oshie for Michelob Ultra The Big Game crosses over with the 2026 Milan Cortina Olympics in this ad for Michelob Ultra, where Kurt Russell …

Jan 29, 2026 · Michelob ULTRA Super Bowl 2026 LX Ad – “The ULTRA Instructor” ft. Kurt Russell, Lewis Pullman, Chloe Kim, & TJ Oshie Race you for an ULTRA? Watch our Super Bowl LX …

Feb 2, 2026 · Michelob ULTRA has returned to the big game with an ad that literally takes viewers to the ski slopes. The 60-second spot, titled “The ULTRA Instructor,” merges Super Bowl hype with Winter …

Willem Dafoe and Catherine O'Hara are pickleball hustlers who select their marks by the beer they drink in Michelob Ultra's Super Bowl spot.

Michelob Ultra / The ULTRA Hustle with Willem Dafoe, Catherine O'Hara, Randy Moss, Sabrina Ionescu, Ryan Crouser, and professional pickleballers Hunter Johnson, Parris Todd, Jaume Martinez...