Positioning (marketing) - Wikipedia
The positioning statement includes an identification of the target market, the market need, the product name and category, the key benefit delivered, and the basis of the product's …
Positioning - Definition, Importance, Types, Factors & Example ...
Positioning is the process of creating a distinct mental position or image of a product or a service in the mind of the customers as compared to other brands in the market.
What Is Marketing Positioning and Why Does It Matter?
Oct 3, 2025 · Discover the essential strategies of marketing positioning in our latest article. Learn how to effectively differentiate your brand, target your audience, and create a compelling …
The Complete Guide to Positioning in Marketing - Mayple
Nov 5, 2024 · What does positioning mean in marketing? Positioning is one of the 4 P’s of the marketing mix and refers to the process influencing the consumer perception of your brand or …
What is positioning? | Market, product & brand guide
Jun 2, 2025 · What does positioning mean in marketing? A positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or …
What is Positioning in Marketing: Types, Strategies and Benefits
Dec 12, 2024 · At its core, positioning in marketing is about perception—how your brand, product, or service is viewed in the minds of your target audience. It goes beyond the tangible features …
What is Positioning? Types, Steps, & 5 Examples - theMBAins
Nov 15, 2025 · In marketing, positioning is a strategic approach where companies work to shape a distinct and memorable image of their product or brand in the minds of their desired …
What is 'Positioning' - The Economic Times
Positioning is the strategic way of creating a unique identity for a product or service in the minds of potential customers. It focuses on setting the offering apart from competitors by highlighting …
What is Positioning in Marketing? A Simple Guide
Nov 10, 2025 · Positioning is your reputation within your specific market. It’s the clear, simple reason why a customer should choose you over your competitor for a particular need.
Positioning Strategy: What It Is and How to Build One
Nov 18, 2024 · Learn what a positioning strategy is, why it matters, and how to create one. Explore examples and key steps to define your unique market position.