The Pet Rock was introduced in August 1975 at a San Francisco trade show, and Dahl was then swarmed by orders from retailers. [5] The fad lasted about six months, ending after a short increase …

Nov 18, 2025 · In the mid-1970s, an unusual product burst onto the scene, capturing the attention of millions of people across the United States. The Pet Rock, a simple rock with googly eyes glued on …

Aug 15, 2022 · In April 1975, copywriter Gary Dahl had the idea to sell a new ‘toy’; a rock in a box. You laugh but the Pet Rock made him a millionaire by the end of the year.

Apr 30, 2024 · Just how hot was the Pet Rock in its heyday? In late 1976 — after the craze was all but over — entrepreneur Gary Dahl, the creator of the runaway hit gag gift, had reportedly grossed an …

In November 1975, Central New York was introduced to the '70s goofiest fad, the Pet Rock.

A gag aimed squarely at the excesses of consumerism and the world of self-improvement literature that Americans had come to love, the humble Pet Rock arrived on the scene in 1975 and quickly became …

Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. They were rocks packaged in custom cardboard boxes complete with ventilation holes and straw bedding imitating a …

In 1975, advertising executive Gary Dahl came up with the idea of selling ordinary rocks as pets. The idea, born out of a joke, became a global sensation. The Pet Rock was not just a rock; it was a …

Sep 7, 2025 · And unlike most bar-born bright ideas, this one actually worked. Dahl launched the Pet Rock in August 1975, just in time for holiday shopping. He'd spent months perfecting every absurd …

One of those toys that have come and gone in popularity is the Pet Rock, a novelty gift out of 1975 that made one man a millionaire in a most unusual way. The Pet Rock is actually a stone from a Mexican …