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  1. BMW Commits to Subscriptions Even After Heated Seat Debacle

    3 days ago · BMW Commits to Subscriptions Even After Heated Seat Debacle You may not have to pay a monthly fee to keep your butt warm, but BMW isn't backing down from subscription features. Byron …

  2. BMW admits heated seat subscriptions were a mistake, but the ...

    2 days ago · BMW faced a wave of criticism in 2022 when heated seats were offered as part of its ConnectedDrive functions-on-demand program in markets like the United Kingdom, Germany,...

  3. BMW Commits to Subscriptions Even After Heated Seat Debacle

    Summary: BMW continues to embrace the features-as-a-service model through its ConnectedDrive platform, despite the backlash from its subscription seat heater scandal.

  4. BMW kills heated seat subscriptions but doubles down on ... - MSN

    BMW ended heated seat subscriptions after customer backlash but continues software services, revealing where car subscription boundaries lie.

  5. BMW Keeps Pushing Subscriptions Even After Realizing Heated ...

    1 day ago · BMW received significant pushback after introducing the concept of subscription-based heated seats, but they haven't given up. Driver aids are next.

  6. BMW doubles down on divisive car subscription features – but ...

    2 days ago · If you thought BMW’s heated seat debacle was the end of automotive subscription models, think again

  7. BMW Commits To Subscriptions Even After Heated Seat Debacle

    4 days ago · BMW Commits To Subscriptions Even After Heated Seat Debacle 110 Posted by msmash on Wednesday February 04, 2026 @09:00PM from the as-a-disservice dept.