Attribution is the act of assigning credit to different ads, clicks, and factors along a user's path to completing a meaningful action on your website or mobile app. Learn more about attribution

Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customers. It uses data from your account to determine which keywords, …

Reporting attribution model lets you select the attribution model you want to use to attribute credit in your Google Analytics reports and the reports of any linked Firebase projects. Changing the reporting …

Attribution is the act of assigning credit for important user actions to different ads, clicks, and factors along the user's path to completing the action. An attribution model can be a rule, a set of rules, or a …

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics …

The key event attribution models report lets you compare key event metrics for different attribution models side-by-side and compare how different attribution models impact the valuation of your …

The key event attribution paths report helps you understand the different paths users take to complete key events, such as purchases or form submissions, and how credit is assigned to each touchpoint …

Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting. Conversions in the "Campaigns" page can help you evaluate and optimize performance …

The Attribution Modeling Tool (AMT) enables you to create and compare up to 3 custom models of assigning credit to channels. Custom models let you configure clicks, impressions, and lookback …

Attribution models let you choose how much credit each ad interaction gets for your conversions. Attribution models can give you a better understanding of how your ads perform and can help you …