Influencers are semi-professional “microcelebrities” who gain followings on various social media platforms such as YouTube and Instagram. Often sponsored by brands to promote their products, …

These digital influencers, often perceived as relatable and trustworthy figures, blur the lines between personal opinion, sponsored content, and factual information. This paper explores the impact of …

This meta-analytic review offers a comprehensive framework for studying social media influencers by integrating multiple theoretical perspectives and measures. It analyzes 250 effect sizes from 53 st...

An influencer, [10][11][12] also known as a social media influencer or online influencer, [13][14][15][16][17][18] is a person who builds a grassroots online presence through engaging …

Social media influencers (SMIs) are a modern type of independent endorsers who influence the opinions and attitudes of their audiences through platforms such as blogs, tweets, and other social media …

Research interest in information sharing behavior on social media has significantly increased over the past decade. However, empirical studies on the relationship between Big Five personality traits and …

Influencer culture is everywhere — even in academia Though academics may wring our hands about influencer culture, social media promotion is now a necessary evil