Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect ...

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

Google has released the February 2026 Discover core update, this is a core update specific to how Google surfaces content ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Shalom Gonzalez is a performance marketing expert who specializes in scaling paid media programs across Google and Microsoft.

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants ...

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google ...

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really ...