All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...

Screenplays are a different beast than a novel or short story. While they are a form of storytelling, scripts aren’t intended to be standalone pieces of work—they are the blueprints for a film or TV ...