I've always felt that "complex event processing" is a term that scares people away. Perhaps there needs to be a softer way to describe what this thing is -- perhaps just plain old "event processing" ...

Complex event processing (CEP) is a rapidly growing software sector that is creating a new generation of real-time, event-driven business applications. It is the engine behind ultra-low latency ...

Radio frequency identification and sensor network applications fit into a new category that has been dubbed “event-driven applications.” At its core, RFID solutions and other event-driven applications ...