“Simply put, we’ve held on to pagination long past its Internet sell-by date. We did so for business reasons: Pagination increased ad views, and we’re a publication that relies on advertising revenue.

While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices. The Infinite Scroll is becoming increasingly used ...

To expand on Google and tabbed or click to expand content, Google's John Mueller was asked about infinite scroll pages. The question was at 17 minutes and 48 seconds into the video where he asked will ...

Pages with infinite scroll are often appreciated by users but not so much by Googlebot, as Google themselves points out in a post published this morning on their official Webmaster Central blog. The ...